4th - Presentation and mock focus group discussion

Weeeeee....time flies....it turned to the 4th week of my semester 5 already. We are starting to prepare our presentation to conclude all the data that we collected from the marketing survey. This is not an easy task and we seriously feel headache on it while compiling all the data in a presentation slide. It is because that all of the data and suggestion collected from the surveyor is very random and subjective, this cause the data become very bias and inaccurate. Nevertheless, we still managed to conclude all the data and plan it to narrow down our range in our next step--- focus group discussion.

Focus group discussion is one of the research methodology to obtain the useful data and information to support your concept whether can proceed or not. In this step, we require to find 20 panels for our focus group study and separate in to a few group no more than 5 panels. The length of this focus group discussion require no less than 30 mins and we need to conduct 3 different types of questionaire which is Eating pattern, purchasing behaviour, and symboloic studies. Before we conduct the focus group discussion, we need to prepare our very special questionaire to ensure that we can get some useful and trusted data and perform the focus group discussion fluently.

In this week , i am able to learn thinking and problem solving skill to analyze the problem and lead the team to solve the problem together. Beside this, we trying to figure the questionnaire in a team which will improve our interpersonal skill in term of understanding team dynamics and mobilize the power of teams.