9th - Analysing Alpha Concept.....

From the previous week, we have finally finalized out 10 types of different concept which fit to the consumer preference and also meet our innovative and healthy concept. 10 types of different idea generated by us which is not even seen in the market. One of our alpha concept is infused with the local flavor which stuffed with the Spicy otak-otak filling. Other than that, we have invented our dumpling product in to a convenient ready to eat food or act as a tidbits for teatime. So far we are never ever see any ready to eat dumpling shown in the market other than microwavable frozen dumpling.

One of our concept blueprint from 10 types of Alpha Concept

For the presentation period, we are required to explain for our each concept in term of the targeted customer, rational and intention of design, and also the way of consuming. In addition, we are required to draw for the concept to show its characteristic, dimension, and also the packaging concept. This probably easier for us to interpret and explain to the consumer and lecturer. Thus, our lecturer and consumer can understand it clearly and leave a deep impression.

After the presentation was done, we open discussion with our audience and lecturer to find out the pros and cons for our each concept. They will give us some opinion in term of the culinary issue, packaging issue, or any problem or fault would be happened on this concept. Then, Each of them will started to vote for the best 3 and the worst 3 among 10 of the alpha concepts. This will help us to narrow down and filter the 10 concept to 5 concept and move on to the next domain. Although some of the concept will be discarded in this time, it doesn't mean that we can't keep its good point. From what our lecturer said, we are encouraging to combine some of the idea to become a better idea to achieve our achievement. Hence, 5 of the better concept will be remain in this stage for further discussion and enter to the next domain - feasibility study.

Black Bear + Polar Bear = Panda!!!!!!

In this week, I'm able to improve my Thinking and Problem solving skill in term of the creativity minded used in our idea generation. We have putting in a lot of crazy and innovative concept which can literally give a shock to the consumer. Beside this, my Communication skill is also getting improve while keep practicing in presentation and also answering in the Q&A session. I'm able to communicate appropriately in various settings and mode.