6th - Focus Group Presentation

After finish and complete all of the focus group discussion, we are trying to tabulate all the resourceful and useful data into a table form. This is the easiest way for us to extract it in the future. This is not an easy task as it seen, every single word said by our panel come with a meaning as behind. We need to understand of it and analyse what are they willing to tell us. 

In example of eating behavior part, One of the data show that most of the people like to used chopstick rather than using spoon and fork. From this, we know that dumpling product is mostly consume by the Chinese people rather than other races. Dumpling product is Chinese traditional cuisine is one of the reason cause that dumpling is mostly consumed by Chinese people. However, the main ingredient of dumpling which is pork meat is one of the main issue cause that Malays people can't take it in our Muslim country. Therefore, as we wanna localize our dumpling product, the user of spoon and fork will be increase in the future.

In term of our presentation, we separated the data into three categories which is eating behavior, purchasing behavior, and symbolic study. From this three categories, we can observe that the habit and eating style of consumer thereby supporting our next domain which is ideation part. All of the data obtained from marketing study and consumer study is a back up for us to idealize and improve our dumpling product.

Focus Group Presentation....

From this week, I'm able to improve my Intrapersonal Skill which i manage to interpret the result and analyze what the important part behind of it. In other than that, i'm able to reflect one's actions and learning from it. In addition, I'm able to show my strength in Discipline specific knowledge. In term of the theory part, I'm able to apply the theory in our practical and understand the professional practice within the field of study.