After finishing the market study and consumer study, we are on the half way of our final project. For this time, we're gonna to start our ideation based on the date that we obtain from the previous domain 1 and 2. Ideation is a way to initiate the idea generation through a creative process generating, developing and communicating of new ideas. Each of us need to contribute ideas as much a possible and then combine together. The generated idea doesn't matter to be care its going to work or not, idea can be crazy like hell, or the cost can be high like sky. As long as we can produce out more and more creative and innovative ideas.
After generating the ideas, we need to sort out the best 10 ideas based on the need of what consumer want and the targeted group. This best 10 idea come with a different way of innovative idea such as new ingredient for filling, new appearance instead of "Zig Zag" form, New packaging, or new idea in term of the way of eating. This best 10 idea is gonna act as our final "Alpha Concept" and tabulate it according to the template provided by our lecturer. From this template, we can show that what is the advantage, targeted consumer, detail of the concept to justify for our lecturer.
From this stage, I'm able to strengthen my Interpersonal skill which can lead my group member to contribute more and more creative idea in this domain. In term of this,I understand the team dynamics and mobilize the power of team thereby to improve my leadership. Beside this, Lifelong Learning is one of the capabilities that I have improved. I'm able to locate, extract, synthesis and utilize my knowledge effectively in the idea generation part. :)
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