3rd - Marketing study preparation

In this 3rd week of semester 5, we're gonna to analysis our data what we collect from the marketing survey paper. This step is show that how we analysis the data to make it useful and help us to innovate our final product. From what we get the data, we analyse that most of the 10's and 20's people is slightly prefer sweet food but 30's and above population is not. This may due to the health conscious among the age proportion, adult population more concern about their health care rather than the teenagers. 

Beside this, the data also show that most of the population are prefer more crispy and soft texture throughout the texture part. This mean that most of the population are prefer dry type of dumpling which is contributing the crispy skin and the soft texture. Even though we found out that half of the population didn't know about what is frozen packaging dumpling product in the market, but up to 73%of the surveyors willing to try the frozen packaging dumpling product in the future. This is strongly support us to invest our product in frozen packaging in the future.

Beside this, we're trying to brainstorm the questionnaire for the preparation of focus group. After the marketing survey, we're trying to prepare the focus group progression. Our goal is conduct focus group with 20 panels in 2 weeks time. This focus group include with the eating pattern, purchasing behaviour, and symbolic studies. After this focus group studies, it could let us know better of the preference of customer and some of the idea generate by the panels. 

Overall of this week, I feel that I'm truly improve in my thinking and solving problem skill. We need to think creatively and critically in our focus group questionnaire to avoid that some of the question is not that straight forward  and make sure that we can really get the data from our panel. Bside this, analysing the data that what we get it form marketing survey is another task to let us know better of our market.