Thursday, April 10, 2014

2nd - Marketing survey class

This is so soon that my 2nd week is almost passed through. Recalling back that we had done our 1st time marketing survey in our lifetime. All the survey paper has been printed out regarding to the questionnaire that we created last week. We're trying to know the demand of the customer and what is the image of dumpling in their life. This is not an easy task as we know that talking with the stranger is not that easy as you talking with a friend or family.


We set up the goal which is collecting 150 pieces of survey paper from the staff or student in Taylor's Lakeside Campus. From this marketing survey, we try to introduce our final project to the surveyor and briefly explain what is the purpose that we prepare this marketing survey. We want to know what is the preference of consumer in eating dumpling and the acceptance of frozen packaging dumpling among them. If possible, we also hope that we manage to get some panel for our focus group discussion in next lesson.

Beside this, we also encourage to get the information from the online survey. Some of the survey that we managed to get from online is wider than university. We are possible to get more different age range and lifestyle surveyor, as we know that uni mostly is student and lecturer. In the other hand, Online survey generator is easier for us to collect data as compared to the physical copy. Online survey manage to help us analysis all the data in pie chart form and prevent error occur in counting session.

Online survey Data

In the end, we total managed to get 208 copies of survey from online and physical copy. This is out of our expectation that we set our goal as 150 only. In this week of lesson, we strengthen our citizenship and interpersonal skill as we try to approach with the others and try to explain what we wanna get it form them.This is a very appreciate opportunity that we ever had.

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Successfully get 150 physical copies from marketing survey....yeppyy ^^ 

Thank you for your viewing, wish you have a nice day in following days :)

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