3rd - Marketing study preparation

In this 3rd week of semester 5, we're gonna to analysis our data what we collect from the marketing survey paper. This step is show that how we analysis the data to make it useful and help us to innovate our final product. From what we get the data, we analyse that most of the 10's and 20's people is slightly prefer sweet food but 30's and above population is not. This may due to the health conscious among the age proportion, adult population more concern about their health care rather than the teenagers. 

Beside this, the data also show that most of the population are prefer more crispy and soft texture throughout the texture part. This mean that most of the population are prefer dry type of dumpling which is contributing the crispy skin and the soft texture. Even though we found out that half of the population didn't know about what is frozen packaging dumpling product in the market, but up to 73%of the surveyors willing to try the frozen packaging dumpling product in the future. This is strongly support us to invest our product in frozen packaging in the future.

Beside this, we're trying to brainstorm the questionnaire for the preparation of focus group. After the marketing survey, we're trying to prepare the focus group progression. Our goal is conduct focus group with 20 panels in 2 weeks time. This focus group include with the eating pattern, purchasing behaviour, and symbolic studies. After this focus group studies, it could let us know better of the preference of customer and some of the idea generate by the panels. 

Overall of this week, I feel that I'm truly improve in my thinking and solving problem skill. We need to think creatively and critically in our focus group questionnaire to avoid that some of the question is not that straight forward  and make sure that we can really get the data from our panel. Bside this, analysing the data that what we get it form marketing survey is another task to let us know better of our market.

2nd - Marketing survey class

This is so soon that my 2nd week is almost passed through. Recalling back that we had done our 1st time marketing survey in our lifetime. All the survey paper has been printed out regarding to the questionnaire that we created last week. We're trying to know the demand of the customer and what is the image of dumpling in their life. This is not an easy task as we know that talking with the stranger is not that easy as you talking with a friend or family.

We set up the goal which is collecting 150 pieces of survey paper from the staff or student in Taylor's Lakeside Campus. From this marketing survey, we try to introduce our final project to the surveyor and briefly explain what is the purpose that we prepare this marketing survey. We want to know what is the preference of consumer in eating dumpling and the acceptance of frozen packaging dumpling among them. If possible, we also hope that we manage to get some panel for our focus group discussion in next lesson.

Beside this, we also encourage to get the information from the online survey. Some of the survey that we managed to get from online is wider than university. We are possible to get more different age range and lifestyle surveyor, as we know that uni mostly is student and lecturer. In the other hand, Online survey generator is easier for us to collect data as compared to the physical copy. Online survey manage to help us analysis all the data in pie chart form and prevent error occur in counting session.

Online survey Data

In the end, we total managed to get 208 copies of survey from online and physical copy. This is out of our expectation that we set our goal as 150 only. In this week of lesson, we strengthen our citizenship and interpersonal skill as we try to approach with the others and try to explain what we wanna get it form them.This is a very appreciate opportunity that we ever had.

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Successfully get 150 physical copies from marketing survey....yeppyy ^^ 

Thank you for your viewing, wish you have a nice day in following days :)

1st - The very First Class in Sem5

Hey, this is my very first time to write a blog. It could be a very fun job or a troublesome work task, but i'm rather enjoy blogging in my life than struggling on it :) Anyway, this blog is telling about my new starting point on sem5. During semester 5 is not an easy life as compared to sem1, this is my final year in university and I will try to fight for the result with flying colour in myself.

Fighting!!!!

Food product development subject is one of the tough subject that we required to create a innovative local product and conducted a thesis on it for our final year project. However, this is also another way for us to apply our knowledge into practice and understand the professional practice within our field. 

In this class, we're encouraging to collaboration rather than personally give out the idea. This is because that only collaboration can be discuss among the group and give out the best outcome whereas one people shoot out one idea is not really work in group discussion.

The final project title that was given by our lecturer is "Dumpling". Dumpling is a very traditional chinese food in the world and can be categorized in many form. It could be "Gyoza", "xiao long paw", "haw gaw", "Xui gaw", and so on.That is many type of dumpling in the world, but we try to analyse it and get a innovative and popular product throughout the market.

Ideation is not an easy task but it always a starting point to generate our very precious piece of tool. We try to discuss it on a very useful website which called "Padlet". In this ideation period, we managed to think creatively and critically and effectively using a related technology throughout the whole class. This Will enhance our capability to become more mature and proficiency in every single area. ;)

^^ The result that what we get in our Ideation part ^^

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Thanks for viewing my blog, have a nice day everyone :3